The 37th Annual FiFi Awards 

A few months ago, we introduced you to the FiFi Awards, (the “Oscars of the fragrance industry”), which are held every year and are sponsored by The Fragrance Foundation.  On Wednesday, the foundation held the 37th annual FiFi’s in New York City.  Here’s a look at some of the winners!

Fragrances of the Year

Women’s Luxe:  Gwen Stefani’s Harajuku Lovers Fragrances (all five of them!)

• Love
  
• Lil’ Angel
• Music
• Baby
• “G” / Gwen

Men’s Luxe:  I am King by Sean Jean  (Diddy’s Fragrance)

Women’s Nouveau Niche:  Chloe by Chloe

Men’s Nouveau Niche:  Burberry The Beat (we wrote about this one a few days ago!)

Female Celebrity Fragrance of the Year:  Paris Hilton - This one was already revealed to us

Hall of Fame

Designer:  Marc Jacobs  (He’s created scents for women like Daisy, Blush, Essence, and Grass, and his traditional Marc Jacobs Eau de Parfum Women’s as well as Men’s fragrances.

Fragrance:  Tie between Davidoff Cool Water and Elizabeth Taylor’s White Diamonds.

Bath and Body Line of the Year:  Angel “Les Parfums Corps” by Thierry Mugler

Advertising and Design

Best Packaging of the Year:  Women’s Prestige:  Harajuku Lovers Fragrances and Ma Dame by Jean Paul Gaultier

Best Media Campaign of the Year Men’s: Juicy Couture’s Dirty English

For a complete list of winners, visit this article from Fashion Wire Daily

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