And the winners are…

The 37th Annual FiFi Awards 

A few months ago, we introduced you to the FiFi Awards, (the “Oscars of the fragrance industry”), which are held every year and are sponsored by The Fragrance Foundation.  On Wednesday, the foundation held the 37th annual FiFi’s in New York City.  Here’s a look at some of the winners!

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Fragrances of the Year

Women’s Luxe:  Gwen Stefani’s Harajuku Lovers Fragrances (all five of them!)

Men’s Luxe:  I am King by Sean Jean  (Diddy’s Fragrance)

Women’s Nouveau Niche:  Chloe by Chloe

Men’s Nouveau Niche:  Burberry The Beat (we wrote about this one a few days ago!)

Female Celebrity Fragrance of the Year:  Paris Hilton - This one was already revealed to us

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Hall of Fame

Designer:  Marc Jacobs  (He’s created scents for women like Daisy, Blush, Essence, and Grass, and his traditional Marc Jacobs Eau de Parfum Women’s as well as Men’s fragrances.

Fragrance:  Tie between Davidoff Cool Water and Elizabeth Taylor’s White Diamonds.

Bath and Body Line of the Year:  Angel “Les Parfums Corps” by Thierry Mugler

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Advertising and Design

Best Packaging of the Year:  Women’s Prestige:  Harajuku Lovers Fragrances and Ma Dame by Jean Paul Gaultier

Best Media Campaign of the Year Men’s: Juicy Couture’s Dirty English

For a complete list of winners, visit this article from Fashion Wire Daily

Did you know there’s such a thing as a FiFi Award?

fifi_award_08_197What’s a FiFi?

Often referred to as, “The Oscars of the fragrance industry,” the annual FiFi Awards are the most prestigious fragrance awards in the world.  Since 1973, the awards have sought to honor those companies who have made important creative achievements in the fragrance industry. 

Who decides who wins a FiFi?

The awards are sponsored by the Fragrance Foundation, a non-profit organization that acts as the international hub of historical, scientific, and cultural fragrance subjects.  They have an online database with a comprehensive collection of materials about fragrances as well as the complete “Fragrance Directory.”  The actual awards are voted upon by both industry insiders and consumers! 

Rochelle Bloom, the President of the Fragrance Foundation says of the FiFi awards:

“Perfume is an art form…The awards showcase this creativity and because it is such a high-profile event, we are always honored to welcome the fragrance industry’s movers and shakers as well as celebrities and headliners from TV and fashion.”

One special 2009 winner has already been announced. According to Now Smell This, Paris Hilton was named “Celebrity of the Year,” by the FiFi awards.  This is the first year that this specific award has been given out.  Paris Hilton currently has eight different fragrances: Paris Hilton for Women, Paris Hilton for Men, Heiress for Women, Heir for Men, Just Me for Women, Just Me for Men, Can Can, and Fairy Dust

Now that’s hot!

Last year’s FiFi Award winners

We promise to keep you updated on more information regarding the 2009 FiFi Awards, which will be held on May 27 in New York City.