Posts Tagged ‘TheBalm’

The Balm’s BalmShelter Tinted Lip Gloss was featured in the recent issue of US Weekly Magazine as a celebrity favorite and as a summer recommendation for a lip gloss that won’t melt or smudge in the sun.

BalmShelter lip gloss has SPF 17, and helps protect against both UVA and UVB rays.  The Jojoba-based, non-sticky formula smells exactly like a yummy strawberry-banana smoothie.  It’s the perfect accessory for a day at the beach or a summer night on the town.

The gloss comes in a ton of great summer shades.  We like the sheer pink Daddy’s Girl and the more natural Valley Girl.

In the May issue of Lucky Magazine, Ahava Mineral Foot Cream was featured as one step in getting a salon-worthy instant pedicure.  

TheBalm’s Karate Pick up Liners were featured in the May issue of InStyle Magazine where one of their beauty editors says, “I keep these in rotation for times I need an eye boost.”

Self Magazine‘s 2009 healthy beauty awards named Murad Intensive Wrinkle Reducer for Eyes as their Best Anti-Aging Eye Cream.  Self says it “reduced fine lines and wrikles significantly in only a couple of days.”

In their June issue, Allure Magazine listed their annual Reader’s Choice Awards.  L’Oreal Paris’ True Match Super-Blendable Makeup won for Best Drugstore Foundation, while Bare Escentuals BareMinerals SPF 15 Foundation won for Best Foundation in Department and Specialty Stores.

Linda Cantello, a professional makeup artist for Giorgio Armani Beauty is featured in the June issue of InStyle, where she says she uses Revlon’s Age Defying Spa Concealer to help when covering up smokey eyeshadow mistakes.

It’s… The Balm!

With clever names like “Hot Mama,” DownBoy, and “Boyz’N My Berry,” it’s no wonder that TheBalm cosmetics has been receiving a lot of media buzz recently.   Jennifer Sullivan, a makeup artist, and TheBalm’s VP of Training and Education, tells BeautyNewsNYC that “theBalm’s multi-use products are made of the highest quality ingredients, perfect for today’s savvy woman who wants to look amazing in five minutes while being health conscious.”  In addition, almost the entire line is paraben-free!

What started out as a small, single product line has grown into a blossoming makeup company. TheBalm was founded in 2000 by ex TV producer Marissa Shipman when she realize that her love of makeup could actually be her career! She bought a few books on how to create makeup and the rest is history. Starting out with her first product, plumping  lipgloss, TheBalm has truly taken off in the past nine years.  Shipman is dedicated to her brand, which she calls her “baby” and she claims that there’s a personal story behind practically every product that she creates!

Recent press surrounding The Balm

• Jessica Stroup from the new 90210 is a fan of the Balm’s Plump Your Pucker Tinted Lip Gloss in Cocoa My Coconut.   
• Their Hot Mama blush was featured in the March 2009 issue of Parents Magazine
• The Balms Away eye makeup remover was featured in Lucky May 2009
• The new Karate Pick-Up Liners were featured in the May 2009 issue of Marie Claire
• Click here for more press articles surrounding TheBalm