Just In! Urban Decay Fall 2009 Collection.

Be the first to have the new Urban Decay Fall 2009 Collection!  This fall, Urban Decay has paired supersaturated, rich color with feather-soft formulas.  Inspired by the rich, velvety hues found in the plumes of a peacock, these colors surround eyes and lips with dimension and depth of color.  It’s the perfect way to be beautiful in touch economic times…gorgeous for a small price tag, luxury at little cost, something special for a song.

Like a peacock feather, Urban Decay’s fall colors are intense, yet grounded in the real world…unusual, but infinitely wearable.  So even if you’re wearing last season’s jeans, apply their new lush liners (in a never-before-seen compact), slick on our creamy, saturated lipsticks and experience our incredible Deluxe Eyeshadows.  The richness of each hue leaves you feeling satisfied, but wanting more.

The Fall 2009 Lineup:

Ink For Eyes: ink-for-eyes1

Razor-sharp or soft and sexy?  Now you can have it both ways!

It’s everything you want in a cream liner:  more precision than a pencil, more forgiving than a liquid.  This ultra-creamy formula offers buildable coverage and increased control and play time.

New Shades:  Zero, Binge, Loaded, Demolition, Empire,  and Pyrotechnics.  $20.00/each

Urban Decay Deluxe Eyeshadow 

High Art!  These 3 New Shades come in different compacts with art ranging from Graffiti to Japanese inspired.  This Fall, they are adding more high voltage sheen, shimmer and color to their Arsenal of Deluxe Eyeshadows.

 Featuring: Freakshow (purple w/red sheen), Frigid (purple w/blue sheen) and Ruthless (netural champagne). $18.00/each.

Lipstick:

A nod to today’s fashion, and Urban Decay’s past.

Customers have been begging for more Lipstick Shades like the dark and sexy – but totally shear and wearable – Apocalypse.  Enter Confession, a deep burgundy shade.

And for Urban Decay Junkies, they’ve relaunched Oil Slick, a glossy black infused with microsparkle.   NOT your opaque high school goth lipstick, Oil Slick lends a deep, sophisticated shine to lips.  Sexy!

The deep shades are balanced by Naked, a creamy pink nude that shares its shade with our best-selling Naked XXX Shine Lip Gloss

Lipsticks are $22.00/Each

24/7 Glide-On Lip Pencil:

Ask and you shall receive.  More Neutral lips in 09!

What keeps 24/7 pencils on top of the industry’s best selling list season after season?  Their creamy, long-wearing formula.  Waterproof without ever feeling dry or cakey, 24/7 Pencils stay put.  So go ahead…pout, sip, and kiss all you want!

Featuring:  Paranoid and Wallflower:  $16.00/each

Surreal Skin Cream-To-Powder Foundation:  skintocream

Smooth skin to satiny perfection!  Want porcelain-perfect coverage AND a modern, natural finish?  Surreal Skin Cream-to-Powder Foundation is your answer.  This ultra-lightweight formula transforms from a decadent cream to a micro-fine powder upon contact with skin.  you won’t believe the instant transformation!

Lower compartment of compact stores custom brush!

Featuring:  Nirvana, Dream, SuperNova, Trance, Hallucination, Vision and Mirage:  $34.00/each

Surreal Skin Mineral Makeup

A love letter to our bronzed friends (both natural and not)… surrealmineral

The same great product, now more options!  Whether used alone for darker complexions, or blended with lighter shades for a bronzing effect, the 4 new shades of Mineral Makeup have you covered.

Now with a mess-free application system!  The freeway-friendly component includes a built-in dispenser, topped with a tick puff.  Just click to “on”, puff, then buff to a flawless finish.

Features:  Fortune, Destiny, Trippy, and Fantasy:  $29.00/each

New Primer Potions:

Yes, it’s the product that needs no introduction – the cult favorite, the industry standard, the blogger’s delight…it’s the shadow brightener, crease stopper, looooongest lasting Eyeshadow Primer in the beauty world today…Urban Decay’s Eyeshadow Primer Potion!

There’s no debating Eyeshadow Primer Potion’s position in the beauty industry.  It was time to expand the little franchise with a whole line of Primer Potions!  All packaged in magical, genie bottle-inspired packaging, our press-worthy collection of Primers has everything you need for lashes, lips and complexion.

Who needs plastic surgery when you have Primer Potions?

Complexion Primer Potions: $30.00/each 6806268061

Brightening:  Ideal for complexions that need moisture.  Also gives oilier skin a radiant glow that never looks greasy.

Pore Perfecting:  Ideal for oilier skin, but drier complexions that want pore perfection will love it, too!

 

 

Eyelash Primer Potion: $20.00  Eyelash Primer Potion

Your lashes will look fake, but the magic is real!

Falsies?  No way!  Thanks to the Eyelash Primer Potion, you can LOOK like you’ve had some assistance, without the hassle, glue and gunk of false eyelashes.

Wave this magic wand before applying your favorite mascara.  Lashes will appear thicker, longer and stronger…right before your very eyes!

 

 

Coming Soon:  Lip Primer Potion

I’m sure you all can’t wait to try these products!  I know I can’t!

New coupon available!

Get $5 off any order of $25+ or get $10 off any order of $100+ - use coupon code NEW5 or NEW10 during checkout, offer valid until june 30, 2009 - limit 1 coupon per customer : sale items are excluded : not valid on prior sales

In honor of the dozens of new products we have gotten in the past month, we’re offering a limited time coupon

Some of the newest products include Keratin Complex Care Shampoos and Conditioners, Urban Decay’s Get Baked Eyeshadow Palette, and OPI’s BrightPair Mini Pack.

Click here to shop all of our new arrivals.

Brows, Behave!

NEW! Urban Decay Brow Boxes

urbandecaybrow-boxThere’s really no other product like it out there – Urban Decay‘s brilliant palm sized brow box contains all you need to making your eyebrows look groomed, shaped, and all-around fabulous!  It’s no wonder the Brow Box won a 2008 Golden Compact Award for “Best Brow Product.”

Each tiny, decorative box (four different sets available) comes with two eyebrow shadow shades, a pair of mini tweezers, and a small, angled eyebrow brush. Also in each box is a little drawer that contains wax, to keep your brows in place all day long. It even comes with a small compact mirror, so even when you’re on-the-go, you can do a little touch up. Choose one of four color duos, depending on the color of your natural brows.

For blondes, try Honey Pot; for dark brows, try Brown Sugar; for auburn, try Gingersnap; and for somewhere in the middle, try Beige Betty.

Our best-selling mascaras!

mascara

Mascara can make or break a flawless makeup look just like a pair of shoes can make or break a flawless outfit.  But when was the last time you treated yourself to a new tube?

Given the economic situation, we have all been scaling back on buying things for ourselves.  This has translated into many of us holding on to a favorite tube of mascara much longer than normal.  The recommended expiration date for mascara is only about three months.  Mascara tends to “goes bad” significantly faster than most other makeup products because it’s made with ingredients that dry out faster.  Plus, mascara wands come in close contact with your eyes, which can contaminate the wand with bacteria. 

We’ve compiled a list of six of our best selling mascaras.  And the best part is – they’re all under twenty dollars!  Go ahead, treat yourself.

Too Faced Lash Injection Mascara

We mentioned this new product a few weeks ago when we introduced the new Spring 2009 collection from Too Faced.  This product already is a favorite for customers!  Described as “lash extensions in a tube,” this unique mascara formula actually coats your lashes to extend them further than the natural lash.   Too Faced Lash Injection comes in Pitch Black and Hot Chocolate

L’Oreal Paris Voluminous Mascara

For voluminous lashes that appear five times thicker than your normal eyelashes, try L’Oreal’s Voluminous Mascara.  Their mascara wand is designed to thicken your lashes evenly, smoothly, and clump free!  The best part about this mascara, is that it gives you choices.  The original formula and wand come in four shades: black, soft black, blackest black, and black/brown.  There is also a waterproof formula, (perfect if you want to double ensure that your eyelashes stay full throughout the day) and a curved wand version, which adds even more curl and volume.  Daneen, the blogger from the acclaimed beauty website, Spoiled pretty, recently re-fell in love with this mascara.  She says, “L’Oreal Voluminous not only pumped up the volume of my sparse lashes, the mascara took my fringe to new heights…all without clumps. And unlike so many mascaras on the market nowadays, the Voluminous brush doesn’t grab too much product – which is great because I hate having to wipe off excess product.” 

Maybelline Great Lash Mascara

You’ve seen the pink tube with the green cap for years at drugstores!  Did you know that not only is Maybelline Great Lash Mascara America’s number one mascara, but it also was the first mascara that was ever officially marketed to the public! (This was back in 1915 when T.L. Williams created a product for his sister Maybelthe rest is history).  It has since then received dozens awards, like Allure Magazine’s 2008 Reader’s Choice award for best drugstore mascara (they claim that every 1.6 seconds, a tube of this mascara is sold); it is also a favorite of celebrity/socialite Kim Kardashian.  The famous mascara is also available in several different shades of black, in a curved applicator, plus comes in a waterproof version.

Urban Decay Big Fatty

True to its name, Urban Decay’s Big Fatty mascara seriously does create the fattest eyelashes possible.  The formula was created with hemp oil to help keep lashes soft and moisturized.  The line is known for having a great selection of colored mascara, for a day or night when you’re feeling a little on the adventurous side.  Urban Decay Big Fatty mascara comes in cool shades like Black Cherry, Electric Blue, and Purple Haze.

 L’Oreal Paris Lash Double Extend Beauty Tubes

L’oreal’s double sided mascara brush in its Double Extend Beauty Tubes are actually two products in one!  The first side is used as a primer or base coat, which contains Ceramide R and D-Panthenol, two ingredients that both protect and strengthen your lashes.  The other side contains a top coat that lengthens the lashes, to create a fuller, smudge free look.  The A-list blogger from A Mom in Red High Heels gives a great review of the product, saying, “after doing the ultimate skin care no no and not washing my face before bed I woke up with great looking and smudge free lashes.”

Borghese Superiore State of the Art Mascara

Borghese products are well-known for having intricate formula details that really are geared toward the goal of the product.  Their Superiore State of the Art mascara is no exception.  The mascara contains a hydrolyzed silk-powder foundation that conditions delicate lashes.  It also contains Borghese’s signature Acqua di Vita complex which adds additional moisture and nutrients to the lashes.  Celebrities like Renee Zellweger have all taken a love for this product.  It comes in both black  and brown.

Now that you have six great mascara choices!  Here are 10 quick tips for applying mascara.  Enjoy!

Urban Decay Recognized for their Animal Friendly Policies

urban-decay3On February 4, 2009, Peta2, the youth subdivision the world’s largest animal rights organization, announced the winners for the 2008 Libby Awards. The awards nominated the top companies, brands, and public personalities that are dedicated to helping animals. Among the winners named, The popular makeup brand Urban Decay was listed as the “Best Cruelty-Free Cosmetics Company.”

Earlier in 2008, Urban Decay also received a Best Cruelty-Free Cosmetics Line award from Peta (Peta2′s parent company) for the 2008 Proggy Awards.

Urban Decay prides themselves on their animal friendly policies. In their philosophy statement they even state “no little animals are hurt (We DON’T do animal testing. How could anyone?)” Even their brushes are made of the highest quality synthetic fabrics, no animal hairs used!

Among other winners were musician Pink, named “Person of the Year,” California Pizza Kitchen, for “Most Vegan-Friendly Restaurant Chain” and Ghiradelli, “Best Vegan Chocolate” for their Semi-Sweet Chocolate Chips. Congratulations to all the other winners of the 2008 Libby Awards!